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/Volkswagen ID-Dori
The CMF project represents the blending of German perfectionism with expressive and spontaneous Brazillian culture. As I developed and curated the materials, my goal was to respect and pay homage to life in Brazil while maintaining Volkswagen’s expertise in textile design. The Base Model shows light and airated themes to capture salty breezes on Rio De Janeiro’s beaches. Moving to Midgrade was my chance to celebrate Brazillian spirit, using bright warm colors to express the streets of Sao Palo. This project showcases my skills in market research and storytelling, as my moodboards show popular and beloved products in Brazil that are loved worldwide such as Osklen sneakers and Havainas sandals and how they informed my CMF decisions.
This project was selected to be featured in the Student Gallery at ArtCenter 950 S. Raymond Avenue.