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Volkswagen ID. Dori

This Color, Materials, and Finishes project focused on the South American market. I developed a cohesive design strategy grounded in trend forecasting, market research, 
and user identity insights for design opportunities. 
The project integrates thoughtful combinations of color, texture, and pattern, alongside sustainable material choices suited for both urban and diverse climate contexts.
This approach ensures the CMF direction not only reflects the identity of the target user but also meets practical demands for longevity, comfort, and environmental responsibility.



SPRING 2025/COLORS, MATERIALS, & FINISHES