Madison Walker
Hi! I’m Madi, an undergraduate student studying Trasnsportation Design at ArtCenter College of Design.
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What’s In A Model Name?
This is a book project. Bound by A-1 Bookbinding in
Los Angeles and printed at Nonstop and designed by Madison Walker. The concept was formed by unpacking etymology of vehicle model naming conventions and analyzing them for better or for worse. This project demonstrates my understanding of typologies, pagination, sequencing, intentional graphic design, and print-production experience.
Summer 2025